Portfolio
My Work & Case Studies
Digital Marketing & E-Commerce Specialist | Google & Meta Ads Expert | Amazon VA | SEO StrategistExplore some of my recent projects where I delivered measurable results through Google Ads, Meta Ads, SEO campaigns, YouTube growth, and website design.
🎯 Google Ads Campaigns – Search, Display, Shopping & Video
Google Ads – 4.06M Impressions & 542K Views
“Google Ads Performance Dashboard – August 2025”
Client Goal: Drive traffic and increase visibility for the brand.
My Strategy:
Conducted in-depth keyword research
Designed engaging ad creatives and optimized ad copies
Implemented A/B testing for higher CTR
Created landing pages aligned with ad messaging
Results:
✅ 4.06M Impressions
✅ 542K Views
✅ CTR improved by 38%
👉 Want similar traffic growth? [Contact Me]
🎯 Lead Generation Funnel – Coaching Business
Meta Ads – 1.2M Reach & 8,000+ Leads
Client Goal: Generate leads and brand awareness for a fashion brand.
My Strategy:
Audience targeting with custom & lookalike audiences
Launched video & carousel creatives for engagement
Set up conversion tracking & Facebook Pixel
Optimized campaigns with split testing
Results:
👥 1.2M People Reached
💡 8,000+ Leads Generated
📈 4.2X Return on Ad Spend (ROAS)
👉 Looking for lead generation? [Work With Me]
🦊 Fox Coaching – Social Media Management
By Iram Shahzadi | Social Media Manager (2023–2025)
Fox Coaching branding background.
Fox Coaching Social Media Posts & Designs
Client Goal
Coach Benson Fox wanted to grow his online presence, boost Instagram & LinkedIn engagement, and attract a larger audience for his life-coaching programs.
My Strategy
Content Creation & Scheduling: Designed branded posts & stories using Canva and CapCut.
Cross-Platform Management: Managed Facebook, Instagram, and LinkedIn daily.
Paid Advertising: Ran Facebook & Instagram ads to increase reach and lead generation.
Video Editing: Produced short-form videos and reels to improve engagement.
Analytics & Optimization: Tracked performance weekly and adjusted posting times, hashtags, and ad targeting for best ROI.
Results
Follower Growth: From ~1,100 to 1,383 followers in 4 months.
Instagram Reach: 516 profile views in 30 days.
Content Engagement: Stories drove 71% of total interactions, with posts accounting for 29%.
Consistent posting maintained a 94% follower engagement rate.
Visual Highlights:
Engagement Breakdown
Follower Growth
Key Takeaways
Consistent, high-quality content and targeted ads rapidly increased visibility.
Data-driven adjustments improved CTR and lowered ad costs.
Demonstrated ability to manage a multi-platform, client-facing social media strategy remotely.
📈 Social Media Analytics Dashboard
Engagement & Reach Graph
Client Goal:
Improve brand awareness and engagement by tracking real-time campaign performance.
My Strategy:
Used advanced analytics tools (like Talkwalker / Sprout Social) to monitor campaign reach, impressions, and engagement.
Adjusted posting schedules, content types, and targeting based on live data.
Focused on content that resonates with the audience to boost visibility.
Results:
Achieved a potential reach of 663M+ with consistent engagement growth.
Increased mentions and brand sentiment by 20%+ over the reporting period.
Provided visual insights into campaign peaks, helping refine future strategies.
📢 Market Impact Analysis
Client Goal:
Understand which social media platforms drive the most engagement for the brand.
My Strategy:
Broke down engagement by channel (Instagram, Twitter, Facebook, LinkedIn, YouTube).
Identified top-performing platforms for content distribution.
Adjusted ad spend and organic strategies to focus on high-ROI channels.
Results:
Found that Instagram & Twitter delivered the highest engagement.
Shifted strategy to prioritize those platforms, leading to higher ROI.
Increased overall campaign engagement by 25%+ through channel optimization.
📊 Social Media Rankings
Brands & Influencers Table
Client Goal:
Track competitor performance and benchmark brand visibility against top players on social media.
My Strategy:
Collected data on mentions, interactions, followers, and engagement rates across platforms.
Analyzed brand ranking and influence scores to identify opportunities.
Monitored trending influencers and compared growth metrics.
Results:
Delivered a clear competitive analysis report.
Helped client understand where they stand vs. top competitors.
Provided actionable insights for improving engagement and visibility.
🎯 YouTube Promotion & Ads – Educational Channel
YouTube Growth – 60K+ Subscribers
Client Goal: Boost YouTube channel growth and video visibility.
My Strategy:
Optimized video SEO (titles, descriptions, tags, thumbnails)
Created a posting schedule for consistency
Promoted content with targeted YouTube ads
Engaged with audience through comments & community tab
Results:
📊 60,000+ Subscribers Gained
▶️ 8M+ Video Views
📈 Channel monetization achieved
👉 Need YouTube growth? [Contact Me]
🎯 Web Design & Funnels
Websites, Landing Pages, Sales Funnels
Boosting Sales for BargainBliss
Deals Traffic Growth Over 6 Months&Black Friday/Cyber Monday sales drove traffic 5× higher.Organic traffic to bargain listings rose 350% after implementing targeted SEO and content strategy.
🎯 Client Goal
The client wanted to increase product visibility and boost online sales through targeted digital marketing campaigns on Google Ads and Meta Ads.
🛠 My Strategy
Conducted market & competitor research to find winning products.
Optimized Google Ads (Search + Shopping) campaigns for high-converting keywords.
Ran Meta Ads (Facebook + Instagram) with UGC-style creatives to capture attention.
Designed a high-converting landing page to improve customer experience.
📊 Results (Graph + Data)
Sales Growth: +85% in 60 days
CTR: Increased by 40%
ROAS: 4.2x
📌Project : Glam Haven Express (Website
Client Goal:
The client needed a modern, responsive e-commerce website to showcase beauty products and create a smooth online shopping experience.
My Strategy:
Designed a clean and mobile-friendly website with intuitive navigation
Integrated product catalog, cart, and checkout system
Applied SEO-friendly structure for better rankings
Added engaging visuals to align with the beauty niche
Results:
💄 User-friendly shopping experience
📈 Increase in customer engagement & site visits
🛒 Smooth checkout leading to higher sales conversions
📌 Project : PMP Landing Page – Enrollment Page
📌 Project : Free PMP Udemy Course Landing Page
Client Goal:
Attract free course sign-ups to build awareness and grow student base.
My Strategy:
Designed a minimal, distraction-free landing page
Highlighted course value & Udemy credibility
Optimized page for lead capture & email signups
Connected page with email marketing funnel
Results:
📈 Thousands of free sign-ups
📩 Built a strong email subscriber list
🎯 Improved brand trust & awareness globally
📌 Project : Free PMP Udemy Course Landing Page
Client Goal:
Upsell students from free/basic training to premium PMP programs.
My Strategy:
Built a sales funnel page with persuasive copy & visuals
Added scarcity triggers (limited time offers, bonuses)
Designed a step-by-step funnel flow to guide users
Optimized checkout for smooth conversions
Results:
💰 Significant upsell revenue generated
📈 Higher student upgrade rates
🎯 Boosted overall training program ROI
📌 Project :Amer Ali PMP Training Website – Traffic Sources
Client Goal:
Build a professional training website to showcase PMP courses, resources, and credibility.
My Strategy:
Designed a professional website with clear branding
Structured content for easy course discovery
Integrated blog, resources, and testimonials
Optimized for SEO & fast loading speed
Results:
🌍 Global student base from 20+ countries
🎓 100,000+ students trained
📈 Significant growth in organic and paid traffic
🎯 KitchenKraze (E-Commerce Website & Store)
Client Goal
Launch a visually appealing, user-friendly eCommerce store for kitchen, bakeware, and home gadgets.
Improve product discoverability and navigation across many product categories.
Increase sales and reduce bounce-rate by making site responsive and easy to shop.
My Strategy
Designed & developed a clean, responsive storefront layout with clear category browsing and search.
Improved navigation: “Shop by Department” menu, filters, clear product galleries.
Optimized product pages for fast loading & mobile friendliness.
Implemented good UX practices: large product images, clean typography, visible CTAs (“Buy Now”), and trust indicators.
Performed on-page SEO: optimized product titles, alt texts, meta descriptions; structured content to help search engines.
Results
(Hypothetical / Sample Graphs Below — replace with real data)
📈 Traffic growth: Monthly users up by ~300% after site launch + SEO improvements.
🛒 Increased conversion rate: more products viewed per session; add-to-cart and checkout rates improved.
📉 Reduced bounce rate on category & product pages by ~40%.
📊 Better product visibility: many products now showing up in organic search.
🎯 Amazon FBA PL
Amazon FBA – $119,638 Sales in 30 Days
Client Goal: Maximize sales and improve PPC efficiency for a private label product.
My Strategy:
Optimized product listings with keywords and A+ content
Ran high-converting PPC campaigns with daily monitoring
Reduced ACoS through bidding strategies
Enhanced product images & bullet points
Results:
💰 $119,638 Sales in 30 Days
📦 2,200+ Units Sold
📉 ACoS reduced by 17%
👉 Let’s grow your Amazon sales today!
🕵️ Product Hunting
Client Goal:
Find a high-demand, low-competition product with strong profit margins to launch as a private label on Amazon.
My Strategy:
Used advanced tools like Helium10, Jungle Scout, Keepa, Google Trends to analyze market data.
Evaluated competitor sales, reviews, and pricing trends.
Filtered products with >30% profit margin, stable demand, and scalability potential.
Results:
Identified a winning product opportunity with high estimated monthly revenue.
Provided complete market analysis sheet (sales, BSR, reviews, keyword volume).
Gave client multiple product options ready for sourcing.
📦 Product Sourcing
Client Goal:
Source a reliable supplier offering competitive pricing and quality to ensure profitability.
My Strategy:
Researched and compared multiple suppliers.
Negotiated for reasonable pricing, high quality, and customization to differentiate the product.
Followed strict sourcing rules to ensure brand uniqueness.
Results:
Selected supplier with best balance of cost, quality, and terms.
Ensured strong profit margins and value addition compared to competitors.
Provided sourcing sheet with product specs, cost breakdown, and quality checks.
📝 Listing Optimization & SEO
Client Goal:
Create a highly optimized product listing to maximize visibility and conversions.
My Strategy:
Conducted in-depth keyword research with Helium10 & Excel analysis.
Optimized title, bullet points, description, and backend keywords.
Ensured compliance with Amazon SEO algorithm for ranking.
Results:
Improved organic keyword ranking significantly.
Boosted product discoverability in search results.
Increased CTR & CVR, resulting in higher conversions.
🎯 PPC Management & Scaling
Client Goal:
Run profitable Amazon PPC campaigns to drive traffic, increase sales, and control ACOS.
My Strategy:
Launched and managed Manual & Auto campaigns.
Optimized bids, search terms, and negative keywords.
Applied advanced strategies like ranking campaigns, SFBM, ManyChat flows, and influencer marketing.
Results:
Achieved high sales volume while maintaining a low ACOS.
Improved CTR & CVR across campaigns.
Scaled campaigns sustainably, contributing to overall sales growth.
📈 SEO Traffic & Conversion Optimization
Client Goal:
The client wanted to increase website traffic, improve user engagement, and ensure consistent monthly growth. Their main focus was to attract more visitors, generate leads, and build brand awareness through organic and paid efforts.
My Strategy:
Conducted SEO audit and optimized site structure, content, and keywords
Launched targeted Google Ads & Meta Ads campaigns to drive quality traffic
Implemented content marketing strategy with blogs, landing pages, and visuals
Monitored analytics to track traffic sources and improve performance
Focused on conversion optimization to turn traffic into leads
Results:
📊 Significant traffic growth month-over-month (shown in blue bars)
📈 Higher visitors & site engagement (yellow chart)
💡 Increased data usage & user activity (red chart)
🚀 Achieved sustainable website performance growth across multiple KPIs
Client Goal:
The client wanted to increase organic website traffic, improve user engagement, and boost overall conversions through SEO and content strategy.
My Strategy:
Conducted SEO audit to identify technical issues and ranking opportunities
Researched high-value keywords and optimized landing pages & blogs
Built backlinks and improved domain authority
Implemented Google Analytics & Search Console tracking to monitor KPIs
Focused on content strategy for long-tail traffic and audience engagement
Results:
Increased organic sessions (visible in analytics chart)
Improved conversion rate across traffic channels
Organic Search became the largest traffic source (pie chart)
Boosted user engagement and reduced bounce rate
Client Goal:
Increase organic website traffic without relying heavily on paid ads.
My Strategy:
Conducted in-depth keyword research and optimized on-page elements (titles, meta descriptions, headings).
Improved site structure, internal linking, and technical SEO for faster crawling and indexing.
Created high-quality SEO content to target audience-specific queries.
Results:
Boosted organic traffic to 48,244+ visits.
Increased average session duration to 3+ minutes, showing strong user engagement.
Reduced bounce rate to 31.39%, meaning visitors stayed longer and explored more pages.
📊 SEO Performance Reporting
Client Goal:
Track and measure the performance of SEO campaigns to ensure continuous growth and ROI.
My Strategy:
Developed custom SEO performance reports tracking impressions, clicks, rankings, and conversions.
Used tools like Google Analytics, Search Console, and SEMrush to analyze keyword performance and backlinks.
Monitored competitors and adjusted strategies for better visibility.
Results:
Delivered comprehensive SEO reports with clear insights into traffic, ranking improvements, and link growth.
Helped clients understand where traffic comes from, which keywords convert, and how to scale results.
Provided data-driven recommendations that improved long-term SEO performance.